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Service Pioneers : Stories of Innovative Entrepreneurship

Service Pioneers : Stories of Innovative Entrepreneurship

2009, ISBN 978-92-9137-369-7

x, 99 pages

Monograph, Hard-copy

Price : US$ 70 (developed countries);    US$ 28 (developing countries & LDCs)

Also available in : French, Spanish

International Trade Centre

Collection of case studies showcasing stories of innovative and creative service enterprises, mainly at the micro business level, in the least developed, developing and transition economies - covers Argentina, El Salvador, Guatemala, Paraguay and Uruguay; Ghana, Kenya, Nigeria and South Africa; Cambodia , Malaysia, Philippines, Singapore, and Viet Nam; China, India, Pakistan and Sri Lanka; highlights how these enterprises created value for their customers through the creation of new services or, by improving the way a service is delivered; explores some of the key themes from the case studies and uses those themes to describe the dynamics and characteristics of the services business.

Keyword(s) : Case Studies, Developing countries, Economies in transition, Entrepreneurship, Least developed countries, Services, Trade in Services