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Entering New Markets: Guide for Trade Representatives

Entering New Markets: Guide for Trade Representatives

2013, ISBN 978-92-9137-411-3

xv, 204 pages

Monograph, Internet and hard-copy

Price : US$ 35 (developed countries);    US$ 35 (developing countries & LDCs)

Also available in : French, Spanish

International Trade Centre

The guide designed to assist foreign trade representatives (FTRs) in their activities - draws on the field experience of the Foreign Trade Representation Programme of ITC and the FTR methodology aimed at strengthening the FTR networks of trade support institutions (TSIs) from developing and transition economies; takes into account globalization and its effects on trade and employment, changes in the multilateral trading system, as well as the rise in bilateral and regional agreements, increasing Internet use and instant communication; focuses on the training and advisory aspects of FTR, and provides a set of specific tools, methods and capacity-building possibilities for trade support institutions in charge of supervising FTR networks; serves as a useful reference for TSIs to help them gain a better understanding of the issues facing their networks of FTRs.


Keyword(s) : Export Promotion, Trade Representation, Trade Support Institutions, Training