Countries / Territories

About the project

  • About_banner-01

    The Arise Plus Myanmar Trade-Related Assistance project is funded by the European Union (EU). The project started in July 2019 with a budget of EUR 8 million. The project is implemented by the International Trade Centre..

    Project objectives

    Overall objective:
    Inclusive and sustainable trade growth in Myanmar

    Specific objective:
    Increased trade diversification and integration, regionally (ASEAN) and internationally (EU and global markets) with a focus on gender inclusive market led value chains

    Expected Results

    Output 1: Strengthened capacities of the private sector, notably MSMEs, to exploit the business opportunities offered by the ASEAN single economic space, EU and global markets, in selected value chains

    MSMEs in Myanmar face significant challenges in integrating into regional and global value chains despite improvements in the country’s business environment. Strengthening the capacities of local MSMEs to comply with market requirements including voluntary standards is critical to developing business linkages at ASEAN and EU level. MSMEs along selected value chains further require skills upgrading on business management and export marketing to fully benefit from new market opportunities.

    The project aims to:

    • Conduct value chain analyses including identification of market opportunities,
    • Provide advisory support to private sector on global and regional market access opportunities,
    • Provide capacity building trainings to MSMEs on export and business management,
    • Support MSMEs to develop marketing functions including using online marketing/digital technologies,
    • Strengthen MSME capacity to comply with target market requirements,
    • Support access to information on the EU market,
    • Support MSMEs with business to business linkages with buyers, and
    • Build awareness of MSMEs on voluntary sustainability standards.

    Output 2: Improved SPS regulatory, control systems and quality compliance in line with ASEAN and international commitments, with a focus on selected value chains

    Complying with standards and technical regulations is critical for MSMEs to gain entry into regional or world markets. Given the weak overall state of food safety, quality and standards in Myanmar, businesses risk missing potential export opportunities. Food safety and SPS compliance issues require responses at value chain level.

    Sensitising and building a common understanding of regulatory, technical and systematic requirements between food control institutions and food business operators following a “farm to fork” and risk-based food control approach in selected sectors is essential.

    The project aims to:

    • Design and conduct awareness raising campaign on food safety and SPS measures,
    • Improve access to information on standards, laws, technical regulations and SPS measures,
    • Provide capacity building support to food testing and calibration laboratories,
    • Provide training and advisory on SPS and food safety compliance to stakeholders and MSMEs,
    • Setup and operate a mechanism to respond to new or changing SPS measures,
    • Provide awareness raising material and advisory support to private sectors stakeholders to respond to the Rapid Alert System for Food and Feed (RASFF).


    Output 3: Strengthened trade policy formulation and implementation for meeting regional (ASEAN) and international (WTO, EU) commitments and addressing NTBs along value chains

    Myanmar has embarked on a series of political and economic reforms to re-engage with the international community and carry out market-based policies. As the country is opening up to international trade, support to strengthen capacities for trade policy formulation and comply with multilateral commitments is critical. Moreover, Myanmar is seeking to integrate more closely into the rapidly growing regional economy. Yet, the exporting MSMEs continue to encounter obstacles in the business environment. The capacities of the private sector require further strengthening to advocate for conducive import and export procedures in selected value chains and to take fully advantage of multilateral and regional free trade agreements.

    The project aims to:

    • Support the private sector to engage in business advocacy on export and import procedures,
    • Address gaps to comply with ASEAN Trade in Goods Agreement (ATIGA), and
    • Provide capacity building and advisory support to private sector to close the knowledge gap on trade policy formulation and multilateral and regional trade and investment agreements, and related opportunities and challenges for MSMEs.


  • Arise Myanmar