The objective of Trade at Hand, an ITC service, is to enable exporters from developing economies to make innovative use of mobile phones. The service began by serving exporters of agricultural products and has since expanded to other sectors, as well. Since 2006, Trade at Hand projects have led to the creation of four solutions.
or 'mPrices', which sends out product prices on international markets in real time via short message service (SMS)
or 'mAlerts', which is a Web-to-SMS tool that enables business support organizations to transmit business opportunities, contacts and market news to targeted business people
or 'mCollect', which allows the collection of national market prices and enables food-security institutions to use the SMS channel to gather price information from their networks of rural market-price collectors
which offers a virtual marketplace to small-scale producers who have access to a mobile phone and enables them to advertise their products to big buyers, including exporters
The project is based on a clear and long-term strategy that includes: