Countries / Territories

About the project


    The ASEAN Regional Integration Support by the EU (ARISE) Plus Malaysia project is funded by the European Union (EU). The project started in February 2021 with a budget of EUR 3 million. The project is implemented by the International Trade Centre (ITC) in collaboration with the Government of Malaysia.

    Project objective 

    Support inclusive and sustainable trade growth and poverty reduction in Malaysia, while contributing to economic integration in the ASEAN region.

    Expected Results 

    Enhanced sustainable business and investment environment in Malaysia

    Output 1: Strengthened institutional capacities to formulate and implement trade policies aligned with ASEAN and international commitments 

    The project will support Malaysia to upgrade capacities in a number of policy areas that are relevant for modern and progressive Free Trade Agreements (FTA). The technical assistance will also be relevant to improve better connectivity with ASEAN as well as to implement international commitments under the World Trade Organization (WTO). Exposure to international policies and practices should contribute to ASEAN regional economic integration and a more active and effective participation in the multilateral trading system.

    The project aims to:

    • Build capacities of MITI, related bodies and selected Malaysian exporters, on emerging regulatory/operational requirements in trade policy regime and practices in FTAs
    • Build capacities of MITI and other line ministries on best practices for international investment dispute settlement
    • Build capacities and consensus building on a strengthened system of Rules of Origin in line with international standards 
    • Build capacities of MITI, related bodies and relevant sectoral business associations, on E-commerce regulatory framework and practices in relation to WTO and FTA negotiations
    • Build capacities for MITI, related bodies and sectoral business associations, to conduct FTA impact assessments

    Improved product quality and competitiveness

    Output 2: Enhanced capacity to develop and implement a quality infrastructure system (standards, certification and metrology) compliant with ASEAN and EU commitments and practices 

    Malaysia's sustainable development will benefit from the upgrading of the quality infrastructure system, including the development of a national quality policy, enforcement of good regulatory practices and improvement of capacities to set, manage and enforce standards. It is essential to raise awareness amongst policy makers, regulators and the wider business community on the importance of quality infrastructure as an integral part of an enabling environment for effective participation in international trade. These efforts will contribute to reinforce the country’s and regional connectivity, in line with both the Masterplan on ASEAN Connectivity (MPAC) 2025 as well as the 2018 EU Strategy on Connecting Europe and Asia.

    The project aims to:

    • Develop the national quality policy
    • Harmonise Malaysian standards and technical regulations
    • Strengthen the conformity assessment services to better support the demonstration of compliance of products on targeted markets

    Enhanced sustainable and internationally quality-compliant practices in the agri-food sector

    Output 3: Enhanced understanding and implementation of sustainable production standards and practices in agriculture and fisheries 

    Malaysia is facing a number of challenges for exporting agri-food products to international markets, including to the EU, with shortfalls in compliance with regards to contaminants, including pesticides and microbiological agents, resulting in interceptions on Malaysian exports of agri-food products. Support is also required to increase compliance with target markets’ sustainable development frameworks and policies including on climate change and degradation of the environment, and with national sustainability standards.

    The project aims to:

    • Build capacities of agriculture personnel, focusing on Ministry staff, to engage in international institutions and to promote a sustainable agricultural industry
    • Build institutional capacities of Malaysian certification bodies for agriculture and fishery products


  • Arise+ML