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  • Ethical Fashion Programme


    We match design with data. We know what works, how it works and that it is changing lives in a positive way.


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    Impact assessment is vital. It enables us to see clearly where and how lives are getting better. It allows our partners in fashion to assess and to communicate how their orders lead to tangible change.

    Our data is collected by social impact field officers and by independent observers and the methodology we use is revised annually with local and international experts. As part of our mandate for producing ethical goods, we are members of the Fair Labor Association (FLA) and follow their Code of Conduct, regularly monitoring workplaces.

    Gathering data from disadvantaged people is challenging; they may live in patriarchal societies, be isolated by separation from their family group, by lack of education, by social stigma. Cultural sensitivities must be considered. Many respondents are illiterate and/or replying in a national language which is not their mother tongue.

    Key areas of investigation, among both rural and urban groups, are economic, psychological, physical and social well-being of individuals as well as a general portrait of the community.

    Since working with Ethical Fashion Initiative, I earn an income that I manage myself: I can buy food, household goods and pay for school and the doctor. It has gained me status in the community. It is my biggest achievement so far.
    Jackie Nayelu, The Enduata Maasai Community

    We share detailed data, in confidence, with our fashion partners to enable them to track the positive outcome of seasonal orders. They can, in turn, communicate this to consumers who are ever more demanding that their purchases be ethical.


    90% have been able to make improvements to their homes e.g. some Maasai built new manyattas or expanded existing ones. Those from informal settlements moved into new houses with better facilities and security.

    94% confirmed they have increased their levels of confidence

    88% mentioned their ability to make independent financial decisions as the most important change in life.

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