Countries / Territories

2010 TPO Network World Conference & Awards - Meet the winners

  • TPO Conference 2010 - Winners

    The winners were selected by an Adjudicating Panel, chaired by ITC Executive Director Patricia Francis and comprised of representatives from the 2008 TPO award winners.

    The winners were recognized at the Awards ceremony during the gala dinner on 14 October 2010.

    They are:

    Runners up: Armenia – from a Developing Country (Armenian Development Agency – ADA) and Hungary – from a Developed Country (Hungarian Promotion Agency – ITD Hungary)

    Special mention: Malaysia – from a Developing Country (Malaysia External Trade Development Corporation (MATRADE) and Australia – from a Developed Country (Australian Trade Commission – Austrade)

    The Least Developed Country category was not awarded in 2010 as the Panel considered the submissions did not provide sufficient merit to grant an award.

    Why the award?

    The Trade Promotion Organization (TPO) Network Awards recognize excellence in trade support services and celebrate TPOs that have demonstrated outstanding performance in the use of innovative and efficient systems and procedures in their export development initiatives.

    The 2010 TPO Network Awards – Excellence in Export Development Initiatives – focused on the key processes required to offer an effective export development initiative and on the overall impact of the initiative.

    The key areas assessed were:

    • Determining the needs for the export development initiative;
    • Performance monitoring of the initiative; and,
    • The assessed effectiveness of the initiative.

    Applicants applied on one specific export development initiative that illustrated how an individual or a group of SMEs were assisted in strengthening their competitiveness and as a result entered or re-entered the global market as strong competitors.


    The categories for the awards are:

    • Small Island Developing States (SIDS)
    • Developing Country
    • Developed Country
    • Least Developed Country (LDC)

    There were several applications from LDCs. However, there was not an award in this category in 2010. ITC recognizes that TPOs from LDCs could benefit from documenting the good work they do for their clients. One critical area is in tracking performance. ITC is committed to working with LDCs to better measure and report the value they deliver.

    ‘These Awards recognize those TPOs that understand where the opportunities are and think about innovative ways to motivate companies to go after export markets. These winners are tackling the growing challenges of today’s increasingly competitive marketplace and the effects of the global economic recession. They are delivering real value to their customers.’
    Patricia Francis, International Trade Centre (ITC) Executive Director.

    The Adjudicating Panel was chaired by ITC Executive Director Patricia R. Francis and included senior representatives from the 2008 TPO Network Award winners’ organizations.

    ‘TPOs make a vital contribution to economic growth and development,’ said Ms Francis. ‘More than ever there is a need for strong, well-equipped and agile TPOs. These applicants have tackled the growing challenges of an increasingly competitive marketplace and the effects of the global economic recession – they are delivering real value to their customers.’

    Further information about the 2010 TPO Network Awards and the process followed by participating TPOs can be found in the Application Form and Guidelines.

    • WTPO Winner booklet 2010

      Winners’ Booklet

      The Winners Booklet offers a brief profile of each of the winning Export Development Initiatives and the good practices used by the TPOs that provide them.

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    2010 TPO