Countries / Territories

WTPO 2016 - Speakers and Moderators

Mrs. Micaela Mazzei Abba
Assistant to GM

Mr. Gérard Amangoua
Vice President, Marketing, Communication, Development and Public Relations
Association for the Promotion of Exports of Cote d'Ivoire (APEX-CI)

Mr. Amangoua was educated in the prestigious Paris-Sorbonne University, earning a degree in Management in 1978. He has also obtained an MBA from the University of Baltimore (Maryland), USA in 1982 with a specialisation in international trade. An economist by education, he specialised in regional and international trade, and became an expert in trade between Africa and the United States, especially in the African Growth and Opportunity Act (AGOA) programmes. He joined APEX-CI, a trade promotion organisation, as the Director of market development, and since 2012 he has assumed the function of Vice President in charge of marketing, communication, development and public relations.

Mr. Amangoua serves as the Executive Director of the NEPAD Business Group in Cote d’Ivoire and West Africa. In the framework of the Economic Partnership Agreement (EPA) negotiations between the European Union and the Economic Community of West African States (ECOWAS), Mr. Amangoua participates as the private sector expert for the implementation of Cote d’Ivoire’s commitments under the agreement.

As part of the activities to improve the business environment of Cote d’Ivoire, Mr. Amangoua participates in the National Committee for the Eligibility of Cote d’Ivoire for the Millennium Challenge Corporation (MCC) programme. He is also the Executive Director of the Global Compact Network of Cote d’Ivoire.

Mr. Amangoua is the Vice President of Commission on International Affairs and the General Confederation of Enterprises of Côte d'Ivoire (CGECI).

Mr. Larry Attipoe
International Development Director
Fair Trade International

Larry Attipoe is the International Development Director at Fairtrade International, where he oversees the producer support function that connects Fairtrade’s more than 1200 producer organisations to the Fairtrade system.  He also leads Fairtrade’s team of experts on child labour, climate change, workers’ rights, producer finance and smallholder farmer development.  Prior to joining Fairtrade International he was Country Director of SNV Netherlands Development Organisation in Zimbabwe, where he led the transformation of the organisation’s agriculture portfolio in East and Southern Africa from a producer-focused to a market-led, inclusive and sustainable programme. He is a passionate believer in private sector-led inclusive and sustainable value chain development and has facilitated the inclusion of communities and SMEs in global value chains. Larry holds advanced degrees in Land Economy and International Business Law from Universities in Ghana and the UK and is also a Chartered Management Accountant and a Certified Valuation Analyst.

Mr. Olusegun Awolowo
Chief Executive Officer
Nigerian Export Promotion Council

Olusegun Awolowo has been the CEO of the Nigerian Export Promotion Council (NEPC) since his appointment by the President in 2013. His goal is to make non-oil exports the major foreign exchange earner for Nigeria and he has developed the Zero Oil Plan, the economic blueprint for achieving this goal.

Prior to NEPC, Mr. Awolowo worked for the Federal Capital Territory Administration (FCTA) in Abuja as Secretary for Social Development and later as Secretary of Transport, where he played a significant role in evolving a Master Plan for an efficient urban transportation system in the FCTA.

Mr. Awolowo has also served in various positions in Chief Olusegun Obasanjo’s Administration including as Special Assistant on Legal Matters where he covered a wide range of legal issues for the President.

Mr. Awolowo is a lawyer and a scion of Chief Obafemi Awolowo, one of Nigeria's great founding fathers. In the early days of his legal career worked with the prestigious law firms in Nigeria.

Mr. Mohammed Benayad
Senior Trade Promotion Officer
Ministry of Commerce and Industry of Morocco

Mohammed Benayad joined the Moroccan Ministry of Commerce and Industry in 1988 as the Senior Trade Promotion Officer in charge of the bilateral cooperation between Morocco and the countries of Asia and Oceania. He was a member of the Research and Forecast Unit (1989-1991) before being put in charge of research for the Consultative Commission on Imports (1884-1995). He assumed the role of the Chief of the Division of Research and Forecast (1995-1999) and became the Secretary General of the National Foreign Trade Council in 1999 until March 2004 when he was appointed to the post of Secretary General of the Ministry of Foreign Trade. During the course of his professional career, he participated and led numerous public-private partnership projects. He was a trainer under the TRAINFORTRADE programme (on multilateral rules of international trade), and has lectured on international trade, international finance, microeconomics and geopolitics. He is married and the father of two children.

Mr. Mamoune Bouhdoud
Minister delegate to the Minister of Industry, Trade, Investment and Digital Economy, in charge of small businesses and the integration of the informal sector

Mamoune Bouhdoud was born on May 3rd, 1983 in Agadir. Mamoune Bouhdoud has been the Minister Delegate to the Minister of Industry, Trade, Investment and Digital Economy since October 2013.

He graduated from “Ecole Polytechnique” (Paris, France) in 2007 and “Ecole Nationale Supérieure des Mines” in 2008, with a degree in Applied Mathematics and Economics.

Mr. Bouhdoud worked as an investment banker at Morgan Stanley in London, United Kingdom from 2008 to 2012. He was responsible for options trading in soft commodities. During the same period, Mr. Bouhdoud was in charge of risk management in commodity markets (oil and cereals).

He has also worked as the financial engineer developing and implementing statistical arbitrage strategies for Société Générale Corporate and Investment Banking in Paris, France.

Mr. Bouhdoud’s published works include research on the impact of macroeconomic parameters on the commodity markets, and a study done in collaboration with the Economic and Social Council on food safety and market volatility.

Mr. Nils van Boxsel
Chief Information Officer

Nils van Boxsel is the Chief Information Officer at Austrade and leads the Information and Technology Services division that has overall responsibility for Austrade’s global ICT communications network, business information systems, mobile solutions, voice and video conferencing services. This includes setting the strategies and future directions for Austrade’s ICT and digital transformation investments.

Nils has more than 20 years of experience in the ICT industry in commercial, government and defence sectors. Prior to joining Austrade, Nils worked at Microsoft Australia as the enterprise lead in the Platform Strategy Group where he assisted many commercial and government clients with approaches to enterprise and solution architecture. During his final year at Microsoft, he was responsible for the Australian subsidiary’s strategy for cloud computing.

Nils lives in Canberra with his wife and two daughters. He enjoys mountain bike riding, skiing and the beach.

Dr. Malick Diop
Director General
Senegalese Export Promotion Agency (ASEPEX)

Appointed by presidential decree, he has been at the head of ASEPEX since 2013. Dr Malick Diop holds a PhD in Pharmacy (1998) and a graduate degree in Business Administration from Cheikh Anta Diop University in Dakar. He joined the professional world thereafter as Deputy Regional Director at Johnson & Johnson.

He is a member of the political bureau, the spokesperson for the AFP party and the Secretary General of the Department of Dakar.

Married with three children, Dr. Malick Diop was heading the Benno Siggil coalition list in the district Fann-Point E-Amitié for the local elections in 2009 and has been mayor since then until June 2014.

He is Vice Chairman of the Board of Directors of the Abass Ndao University Hospital in Dakar, and board member of several other hospitals.

His exemplary governance earned him the title of the Best Mayor in Senegal for the year 2014.

He has participated in numerous international exhibitions on behalf of Senegal, and is a member of the Bureau of International Expositions (BIE).

Ms. Kelly Dolan
Social Commerce Strategy Lead
Department for International Trade, UK

Kelly Dolan is Social Commerce Strategy Lead at the Department for International Trade. Working in the E-Exporting Programme Team, Kelly and her colleagues are responsible for helping UK retailers and brands to accelerate their global growth through online channels. Since 2014, the E-Exporting Programme has delivered £388 million in export business for UK retailers and has helped the UK maintain its position as a world leading exporter of goods purchased online. This has been achieved through account managing the world’s leading e-marketplaces, putting in place preferential rates for UK exporters to sell through these channels as well as building an online tool that connects UK brands with the right overseas e-marketplaces to sell their goods through.

Prior to joining the Department for International Trade, Kelly worked at venture capital firm Ariadne Capital as Head of Content, which involved promoting leading digital entrepreneurs from across the world to the UK investment community.

Mr. James Doran
Head of Content
Dubai Multi-Commodities Centre

James Doran is Head of Content and Research for DMCC, the Dubai Government commodities regulator and Free Zone specializing in the gold, diamond and tea trades. Prior to that he spent 25 years on Fleet Street as a foreign correspondent and bureau chief for The Times, and has written for global publications including The Wall Street Journal, The Financial Times, Conde Nast Magazines and The Guardian.

Ms. Vanessa Erogbogbo
Head, Women & Trade Programme
International Trade Centre

Vanessa heads the International Trade Centre’s Women and Trade Programme, and is responsible for leading the organisation’s vision and plan for women’s economic empowerment. On a day to day basis, she spends most of her time driving forward #shetrades initiative and strategy to connect one million women to markets by 2020.

She is passionate about business, trade, politics, entrepreneurship, technology, women, Africa, development, running, intellectual discourse; appreciates industrial design interiors and Nordic crime series.

Former International Finance Corporation, Standard Chartered Bank, Entrepreneur. A published author, public speaker and one time reality TV appearance.

MBA from the London Business School, Bachelor of Engineering Honours Degree in Civil Engineering from Loughborough University. UK.

Ms. Jacqueline Emmanuel Flood
Chief Executive Officer
Saint Lucia Trade Export Promotion Agency

Jacqueline Emmanuel is the CEO of TEPA, with the responsibility for implementing Saint Lucia’s National Export Strategy. She was the former Director of the Office of Private Sector Relations, the main implementation agency for the Government’s Private Sector Development Programme.

She was Executive Director (St Lucia Chamber of Commerce, Industry and Agriculture); General Manager (National Development Corporation - now Invest St Lucia); Trade Policy Facilitator (OECS Secretariat); Senior Economist (Government of Saint Lucia) and Part-time Lecturer in Business Administration (University of the West Indies Distant Learning Programme).

She currently serves on the BOD of Caribbean Export Development Agency, East Caribbean Financial Holdings Company, St Lucia Bureau of Standards Council, the National Competitiveness and Productivity Council and the Caribbean Regional Communication Infrastructure Program.

Her specialisms include Development Planning and Project Development, Investment Analysis and Finance, and Trade Promotion.

She holds a Bachelors Degree in Economics (University of the West Indies), and a Masters Degree in Project Analysis, Finance and Investment (University of York, UK).

Mr. Thami Ghorfi
ESCA School of Management

Thami Ghorfi is President of the ESCA School of Management, a graduate institution that is renowned in Morocco and Africa.

Thami Ghorfi teaches Communication and Change Management.

He is the author of many articles and columns about companies and pre-emergent economies. He is author of "Family Enterprises. From Paradoxes to Opportunities" (Editions Croisée des Chemins, May 2016).

Since February 2011, Mr. Ghorfi is a member of the Economic, Social and Environmental Council (EESC) of the Kingdom of Morocco.

Mr. Ghorfi is also a member of the Amadeus Institute, a Think Tank; Think Made In Morocco; and the Council for Development and Solidarity.

Moreover, thanks to his position as Vice President of the Association AL AMANA - Micro Finance, a leading organization in the MENA region, Thami Ghorfi is also strongly involved in the fight against financial exclusion.

Mr. Ghorfi is a graduate of ISG Paris, ESSEC Business School and holds a Doctorate Honoris Causa from the Grenoble School of Management.

Ms. Christine Gitau
East Africa Coordinator
Craft Africa

Christine Gitau is based in Nairobi, Kenya, and works at Craft Afrika, a social enterprise with the mission to strengthen domestic and regional markets for locally made contemporary artisan and design products.

For three consecutive years, she has served as the product and spatial curator of Afrika Handmade Gallery, East Africa’s key event highlighting the most innovative local brands in interior and architectural design.

A trained professional in capacity building and content development, Ms. Gitau has travelled extensively within Africa, delivering business-oriented courses to MSMEs within the artisan and design sector. She has also spoken on numerous global fora on the potential of the sector in Africa’s economic and social development.


Ms. Gitau also works on two international programmes within East Africa as a consultant for the Dutch-based Centre for the Promotion of Imports from Developing Countries (CBI) and Danish/South African-based Design Network Africa (DNA).

Christine is an Acumen East Africa and Salzburg Global Fellow.

Mrs. Arancha González
Executive Director
International Trade Centre

Ms. González serves as Executive Director of the ITC since September 2013. Before joining ITC, she was Chief of Staff to World Trade Organization (WTO) Director-General Pascal Lamy from 2005 to 2013. During this period, she played an active role in launching the WTO’s Aid for Trade initiative, and served as Mr. Lamy’s representative at the G-20. Prior to this, Ms. González held several positions at the European Commission, negotiating trade agreements and assisting developing countries in trade-development efforts. Between 2002 and 2004, she was the European Commission Spokeswoman for Trade and adviser to the EU Trade Commissioner. She began her career in the private sector advising companies on trade, competition and state-aid matters.

Ms. Aziza Htira
President Director General
Tunisia Export Promotion Center

Aziza Htira is President Director General of the Tunisia Export Promotion Center (CEPEX) since 2015. She is also President of the Support Fund for Competitiveness and Export Development "Tasdir+".

Ms. Htira began her career in sustainable energy. She was Head of the National Observatory of Energy and led the first work on the inventory of greenhouse gas in Tunisia.

She was also Vice President of the Economic and Social Council of Tunisia.

Ms. Htira is active among civil society and NGOs, having served as special assistant on civil society to the Prime Minister, and as Chair of the National Union of Tunisian Women (UNFT). She has also participated in several sessions of the High Commission on Human Rights in Geneva, and has taken part in the discussions of the Council of Europe on immigration issues. She is the co-founder of the IFEDA (Information, Training, Studies and Documentation on Associations (IFEDA) Centre.

Ms. Htira graduated from the National Institute of Defense and holds a Masters in Economics.

Ms. Pennie Hurndell
Senior Benchmarking Officer
International Trade Centre

Pennie Hurndell is ITC’s Senior Programme Officer, Benchmarking and TSI Capacity Building. With over 25 years’ experience in both the public and private sectors, Pennie has a strong background in strategy development and implementation, performance measurement, governance frameworks, machinery of government and project management.

Pennie was director strategy and measurement at New Zealand Trade and Enterprise, and was also responsible for its government monitoring relationship. She has been head of strategy and performance at a national financial institution and has also been responsible for major civil development projects in a capital city. At a large city council, Pennie was responsible for strategic and annual planning and was the strategic advisor to the chief executive on economic and urban development.

Pennie brings extensive experience in communication and is an expert in business writing.  She was the primary author of ITC’s Benchmarking methodology, and has supervised benchmarks for over 15 institutions and assessed 13 others. 

Mrs. Marion Jansen
Chief Economist
International Trade Centre

Marion is the Chief Economist of ITC and in this position responsible for the ITC flagship publication “SME Competitiveness Outlook”. She previously held senior positions in the World Trade Organization (WTO) and the International Labor Office (ILO). 

Her publications in the field of international trade and global governance include numerous articles on the role of standards and regulations in international trade and notably cover the areas of financial, environmental, food safety and labour market regulation. She was also the co-editor of two ILO-WTO volumes on trade and labour.

Marion holds a PhD in economics from the Universitat Pompeu Fabra (Barcelona, Spain) and has lectured in different academic institutions on international economics, managerial economics and on the socio-economic impacts of globalization. She is an associate editor of International Economics and chairs the supervisory committee of PRONTO, a pan-European research network on Non-Tariff Measures.

Mr. Caleb Jarvis
Trade & Investment Commissioner
Pacific Islands Trade & Investment (PT&I), Australia

Caleb Jarvis became the Trade & Investment Commissioner for Pacific Islands Trade and Invest in 2008. He is an Executive of the Australia Papua New Guinea Business Council, Australia Pacific Islands Business Council and the Australia Fiji Business Council.

He has an extensive background in international trade, investment facilitation, impact investing, tourism, marketing, property and the creative arts. Creating good jobs in the Pacific remains his key priority.

In 2003 he joined the Australian Trade Commission where he managed a team of Export Advisers in NSW and the ACT. He was posted overseas as the Acting Australian Trade Commissioner for Mexico, Central America and the Caribbean in 2007.

Mr. Jarvis managed the City Pharmacy Group of companies in Papua New Guinea from 1996 until 2001. During this period the company underwent a process of substantial growth and was listed on the PNG stock exchange.

Mr Jarvis holds a Bachelor of Arts (Economics and Philosophy) from the University of NSW.

Mr. Donald Kaberuka
African Union High Representative for Peace Fund
Commission of the African Union

Commission of the African Union

Donald Kaberuka is the former President of the African Development Bank Group and Chairman of its Board of Directors. He stepped down in 2015 after ten years of service, and is considered as one of the most transformational leaders of the Bank.

During his tenure, Dr. Kaberuka bolstered the Bank’s franchise value, tripled its capital, and doubled its portfolio. He championed an inclusive growth agenda, appointed the Level Panel on Fragile States, and put in place the Africa Natural Resource Centre and the African Legal Support Facility.

Dr. Kaberuka serves on the Board of Trustees of the World Economic Forum, the Mandela Institute and the Mo Ibrahim Foundation. He is a member of several international panels on finance and development.

Prior to becoming Finance Minister of Rwanda, Dr. Kaberuka worked in the commodities business. He also served as Governor of Rwanda for the International Monetary Fund and the World Bank.

Dr. Kaberuka is an alumnus of the University of Glasgow, and has been a Visiting Fellow at the Institute of Development Studies of Sussex University.

Mr. Mojtaba Khosrowtaj
First Vice Minister in charge of Trade and President of Iran TPO

Mr. Mojtaba Khosrowtaj has been the First Vice Minister in Charge of Trade at the Ministry of Industry, Mines and Trade since 2014, and the President of Iran TPO since 2016.

Mr. Khosrowtaj has 35 years’ experience in foreign trade policy formulation and 10 years’ experience in the field of petrochemical export and essential agricultural commodities import.

Prior to his current positions he was the Commercial Director of Iran’s National Petrochemical Company (NPC). He was also a Board member of the Government Trading Corporation (GTC) in charge of essential goods importation.

Mr. Khosrowtaj is an active member of the Iran Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA) and was previously a member of its Board of Directors.

He is a recipient of the merit of government during Mr. Khatami’s administration.

Mr. Khosrowtaj holds a Master’s in Economics and a Master’s in Strategic Management.


Dr. Mukhisa Kituyi
Secretary General
United Nations Conference on Trade and Development

UNCTAD Secretary-General Mukhisa Kituyi, of Kenya, served three terms in the Kenyan Parliament beginning in 1992, and was the country’s Minister of Trade and Industry from 2002 to 2007.

His extensive experience in African and broader international trade and economic matters includes chairmanship of the Council of Ministers of the Common Market for Eastern and Southern Africa (COMESA), chairmanship of the African Trade Ministers’ Council, and a period as lead negotiator for Eastern and Southern African ministers during the Economic Partnership Agreement negotiations between the African, Caribbean and Pacific (ACP) Group of States and the European Union. He served as convenor of the agriculture negotiations carried out at the World Trade Organization’s Sixth Ministerial Conference held in Hong Kong, China in 2005. From 2008 to 2012, Mr. Kituyi was a member of a team of experts advising the presidents of the nations of the East African Community on how to establish more effective regional economic links.

Immediately prior to becoming Secretary-General, he was Chief Executive of the Kenya Institute of Governance, a think tank and advocacy organization based in Nairobi.

Mr. Kituyi holds a doctorate (1989) and an MPhil (1986) from the University of Bergen, Norway. Earlier, he studied political science and international relations at the University of Nairobi and at Makerere University in Kampala, Uganda, receiving a BA in 1982.

Mr. Kituyi was born in Bungoma District, western Kenya, in 1956. He is married and has four children.

Mr. Daniel Küng
Chief Executive Officer
Switzerland Global Enterprise

Since 2004, Mr. Küng has been CEO of Switzerland Global Enterprise. After graduating from the University of St. Gall (HSG), he took up an appointment in 1980 as Executive Assistant to the Board and Office Manager Sales at Mercedes-Benz do Brasil in São Paulo. In 1982, Mr. Küng founded Agrosuisse Ltda. as managing partner. This company specializes in consultancy and business management in the agricultural and agro-industrial sectors in Latin America. Five years later he moved to Portugal and founded the Response Group in Lisbon, which specializes in attracting foreign companies to Portugal.

Mr. Stephane Lambert
Director General
Global Affairs Canada

Mr. Sung Gi Lee
Director, Planning and Coordination Department
Korea Trade-Investment Promotion Agency

Dr. Lee is in charge of long-term strategy planning and management assessment at KOTRA (Korea Trade-Investment Promotion Agency).

He is very interested in how TPOs can transform their role in the near future as the global economic environment, along with trade and government policy, is rapidly changing.

He has experience consulting and formulating strategies for over 30 SMBs and public enterprises that sought to expand their businesses overseas.

He also worked in the New York branch office as a marketing support team manager for Korean companies for about four years.

Before joining KOTRA, he worked at LG as a business strategy consultant in the consulting division and a business developer in the future strategy division after getting a Ph.D. in industrial engineering.

Ms. Zhu Lingyan
Deputy Director General, Trade and Investment Promotion
China Council for the Promotion of International Trade

Ms. Zhu Lingyan is Deputy Director General of Trade and Investment Promotion Department of China Council for the Promotion of International Trade (CCPIT). Previous to her appointment at CCPIT, Ms Zhu worked successively for Foreign Economics and Trade Department of State Economic and Trade Commission, Department of Foreign Investment Administration of Ministry of Commerce of the People's Republic of China (MOFCOM), responsible for China's entry into WTO and APEC, management of development zone and opening up of China's manufacturing and service industries. She gained her master’s degree in International Economy from Peking University and her Doctor’s degree in World Economics from Nankai University.

Mrs. Laura López
Directora de la Dirección General de Pequeña y Mediana Empresa

Mr. Roman Lyadov
Executive Board Member
Russian Trade and Economic Development Council

Roman Lyadov is a member of the Board of Directors of the Russian trade and economic development council (RTEDC). He is also the Advisor to the General Director of the Russian State Transportation Leasing Company.

Mr Lyadov has more than 15 years in foreign trade sphere, export-import operations, both on the commercial and government sides, expert in export promotion and trade financing, WTO regulations, market protection etc.

Prior to his current role, he was the Executive Director of Foreign Trade Analytical Centre under the Ministry of Industry and Trade, and the CEO of Lada Holding GMBH.

Mr Lyadov holds a BA in linguistics from Saint-Petersburg State University, an MPA from Russian Presidential Academy of National Economy and Public Administration, and an Executive MBA from Harvard Business School.

Ms. Zahra Maafiri
General Manager
Maroc Export

Zahra Maafiri has been the Director General of the Moroccan Center for Export Promotion (Maroc Export) since February 14, 2013.

After graduating with a degree in Economics in 1995, Ms. Maafiri was awarded the Chevening Scholarship to pursue an MBA in International Finance in the United Kingdom.

Ms. Maafiri began her career as a judge in the Moroccan Court of Auditors, before serving in several senior positions at the Ministry of Foreign Trade, including as the Chief of the Minister’s Office. In 2009 she was appointed as the Director of Trade Policy.

Ms. Maafiri was also active in the field of economic diplomacy, having served in 2004 as a diplomat in Germany.

In addition to her current role at Maroc Export, Ms. Maafiri is co-chair of the ITC Advisory Board on TISI Strengthening, the founder and president of the African TPO Network, administrator of the Amadeus Institute, and the founder and chairman of a think tank “Think Made in Morocco”.

Mr. Ashraf A. Mahate
Head, Export Market Intelligence
Dubai Exports

Dr. Ashraf A. Mahate is the Head of Export Market Intelligence at Dubai Exports. Mr. Mahate is also Vice Chair of the Economic Policy Committee, Dubai Economic Department. An SME sector adviser on exporting, he is a regular contributor to business magazines. He has written several articles and chapters in books and edited books on entrepreneurship, trade, finance and innovation. Dr. Mahate is a member of the Chartered Institute of Managers, the Institute of Commercial Management and the Association of Certified Anti-Money Laundering Specialists (ACAMS). He holds a master’s degree in International Economics and Banking from the University of Wales, Cardiff, United Kingdom; and a PhD in Economics and Finance from Cass City University Business School London, United Kingdom.

Mr. Dato' Dzulkifli Mahmud
Chief Executive Officer

He started his career with the Ministry of International Trade and Industry in 1981. Currently he is the Chief Executive Officer of the Malaysia External Trade Development Corporation (MATRADE), the National trade promotion agency, under the Ministry of International Trade and Industry Malaysia. Prior to his appointment in June 2015, he was the Deputy CEO of MATRADE, Senior Director of the Exporters Development Division MATRADE, Senior Trade Commissioner for the Gulf Cooperation Councils based at MATRADE Dubai, Director of West Asia, Africa, South Asia and CIS Countries MATRADE, Commercial Counselor / Trade Commissioner of MATRADE Rotterdam as well as the Consul and Trade Commissioner of the Consulate of Malaysia (Commercial Section) in Milan, Italy. He obtained a Bachelor Degree in Economics from University of Malaya and Post Graduate Diploma in Public Management from the Institute of Public Administration (INTAN) Malaysia. He also holds a Diploma in Commercial Policy from GATT / WTO, Geneva. Dato’ Dzulkifli Mahmud had attended the Leadership Program at Harvard Business School, USA in 2008.

Mrs. Indira Malwatte
Chairperson & Chief Executive Officer
Sri Lanka Export Development Board

Ms. Malwatte serves as the Chairperson and Chief Executive of the Sri Lanka Export Development Board since October 2015, the first woman to hold this position. She has 40 years of experience in serving the Government both internationally and locally. She has served as the focal point on a number of World Bank, ITC, GIZ, CBI and JETRO export development projects. She has also served a number of Government and Private Sector Boards and undertaken a number of product development and export related consultancies. In July 2016, Ms. Malwatte was awarded “Lifetime Award for Business and Economics” by the Women’s International Film & Television Showcase

Mr. Francisco Javier Garzón Morales
Chief Executive Officer
ICEX Spain Trade and Investment

Mr. Garzón developed his foreign trade expertise as Head Economic and Commercial Counsellor of the Spanish Embassy in Brazil and Mexico. He also served as Deputy-Director of the Spanish Antitrust Commission, as well as Economic Adviser in the Spanish Prime Minister’s Economic Cabinet. Mr. Garzón holds a degree in Economics from the Universidad Complutense in Madrid.

Ms. Kwanapa Phivnil
Director of International Trade Promotion Strategy
Department of International Trade Promotion, Thailand

Ms. Kwanapa Phivnil is the Director of the Bureau of International Trade Promotion Strategy at the Department of International Trade Promotion (DITP) in Thailand.

Prior to her current position, Ms. Phivnil held the post of the Director of the Office of General Administration at DITP. She has also held the post of Director of the International Trade Promotion Regional Office in Chiangmai.

Ms. Phivnil has previously served as the Deputy Director of Thailand’s Commercial Office in Sydney, Australia.

Ms. Phivnil holds a Bachelor of Business Administration (BBA), Marketing from the Assumption University in Thailand and an MBA, Marketing and Finance from the Rochester Institute of Technology in the US.

Ms. Priscilla Pilime
Chief Executive Officer

Ms. Pilime, the Chief Executive Officer of ZimTrade, has over 30 years’ experience in the field of export development and promotion, with a career that includes diplomatic assignments as a Trade Attaché in Germany (1985-1991) and Belgium (2004–2011). Her career began in 1981 in the then Ministry of Trade and Commerce. Ms. Pilime has presided over strategic initiatives including the setting up of the Regional Office in Bulawayo in 1994 as well as the successful turnaround of ZimTrade (2012-2013).

Ms. Aicha Pouye
Director, Division of Markets
International Trade Centre

Ms. Pouye is the Director of the Division of Markets at ITC. Before joining ITC, she was Minister of Small and Medium-Sized Enterprises and Trade in the Government of Senegal, holding responsibility for trade negotiations, export promotion strategies and assistance strategies for small and medium-sized enterprises (SMEs). Ms. Pouye also managed Senegal’s Millennium Challenge Account with the Millennium Challenge Corporation, an initiative of the United States Government to increase economic growth and reduce poverty in Senegal.

The Canary Island Chambers of Commerce and the Conseil National du Patronat du Sénégal (CNP), the largest Senegalese private sector association, awarded her the distinction of Best African Policy Maker supporting private sector development.

Ms. Pouye has previously worked for Ernst and Young International, Citibank Dakar, and the Economic Promotion Fund of Senegal.

Ms. Pouye studied economics, management and business administration at the University of Paris IX Dauphine receiving a Masters in Business Administration and specialized in Enterprise Management at the French Institute of Enterprise Management (IAE) in June 1983.

Mr. Pedro Beirute Prada
General Manager

Mr. Beirute Prada, has been the General Manager of PROCOMER, since January 2015. Building on his extensive international experience in the private sector, he supports PROCOMER’s work to promote an inclusive export model promoting collaboration among all regions and sectors of the country.

Mr. Arvind Radhakrishna
Chief Executive Officer
Enterprise Mauritious

Mr. Radhakrishna has held senior positions at the Mauritius Export Development & Investment Authority (MEDIA) and the Mauritius Industrial Development Authority. He established and took charge of MEDIA representative offices for the promotion of exports and investment both in the Republics of Taiwan and South Africa. He has also worked for the Multilateral Investment Guarantee Agency of the World Bank as Regional Adviser/Senior Investment Promotion Officer, in charge of the SADC region and as Consultant for the United Nations Conference on Trade & Development (UNCTAD). Mr. Radhakrishna’s professional career spans over a period of 21 years, focusing primarily on investment and export promotion, export development, institutional capacity building, international marketing, industry development, private sector capacity building and country economic development.

Mr. Herintsalama A Rajaonarivelo

Mrs. Adriana Rodrigues
Competitiveness Coordinator

Adriana Rodrigues is the Competitiveness Coordinator at Apex-Brasil, the Brazilian Trade and Investments Promotion Agency. She has been working at Apex-Brasil since 2002, as a project manager for both Trade Promotion and Competitive and market Intelligence Programs.

She holds a Bachelor´s Degree in International Relations from The University of Brasilia-Brazil and a Master´s Degree in Global Management from Thunderbird –USA. Before joining Apex-Brasil, she worked at both Brazilian public and private sector organizations in Brazil, USA and Argentina.

As the Competitiveness Coordinator at Apex-Brasil, she is responsible for the Innovation, Design, Sustainability and Enterprise Competitiveness Programs, from which almost three thousand companies benefit every year. The Women in Trade Program, launched in 2015 during the Women Vendors Forum, in the city of Sao Paulo, Brazil, has had as its main goal the improvement in the skills of women-led companies to access international markets.

Mr. Patrick Sagmeister
Head of Operations
Advantage Austria

Patrick Sagmeister holds a Master’s degree in Business Administration from the Vienna University of Economics and Business. He acquired professional experience in the private sector, inter alia as financial analyst of a globally operating European oil and gas company. In the context of his activities for Advantage Austria (Trade Promotion Organization of the Austrian Federal Economic Chamber), he was posted as Deputy Trade Commissioner in Singapore, Sweden and Germany, assigned Head of Strategic Controlling in Vienna and, most recently, Austrian Trade Commissioner in Slovakia. In addition to his function as a member of the executive board, he is Head of Operations and responsible for the strategic management of Austria’s Trade Commissions worldwide and the regional directorates at the headquarters in Vienna. Likewise, he is in charge of sector programs, fairs, Austrian world expo participations and other events abroad.

Mr. El Amine Serhani
Moroccan National Federation of E-Commerce

Mr. El Amine Serhani Al Idrissi is the President of the National Federation of E-commerce in Morocco, which launched ‘Made in Morocco’, the largest e-commerce platform in Africa. This B2B and B2C platform – featuring more than 1057 Moroccan producers – provides over a million references with detailed information, competitive prices, secure payment, personalized recommendations, and fast and guaranteed delivery services.
His professional expertise reflects his advanced knowledge of digital economy, having dealt with issues faced by Africa-based e-commerce sellers (especially for cross-border transactions) as well as solutions to unlock their international potential.

Ms. Julia Spies
ITC Coordinator,
Tool development for ITC’s Export Potential Map

Ms Julia Spies works with ITC since January 2012. She is the project manager of Export Potential Map - an online tool that helps developing countries identify promising trade opportunities. Julia Spies holds a PhD in Economics from the University of Hohenheim in Germany. Her research on trade and foreign direct investment has been published in scientific journals. She also has (co-)authored policy reports, e.g. on regional integration. Julia Spies is a German national and speaks English, Spanish and French.

Mr. Fabian Staechelin
Business Development Manager

Mr. Fabian Staechelin is a Business Development Manager at eBay. He has been a driving force in establishing a partnership between ITC and eBay which aims at connecting SMEs in developing countries to consumers in Europe and the US. He has worked in the past year to gain support for this initiative internally at eBay and has been advancing the cause of e-commerce for development externally as well. Currently, Mr. Staechelin is running a pilot project to on-board sellers in Morocco onto the eBay platform with the objective of proving the value of cross-border e-commerce for businesses and entrepreneurs in Africa.

Ms. Mafruha Sultana
Export Promotion Bureau

Mafruha Sultana, Vice Chairman (CEO) of Export Promotion Bureau (EPB), is an Additional Secretary to the Govt. of Bangladesh.

Mrs. Sultana received MSc with Honours in Botany from Chittagong University in 1983. She also obtained MBA from American International University, Bangladesh in the field of Agri-Business.

She joined Bangladesh Civil Service (Administration) in 1986 and served in different Ministries, Districts and Upazilla level in different posts. She was last posted as Director General of Export Promotion Bureau from May 2014 to January 2016.

Mrs. Sultana also attended a number of high level overseas training, and as a government representative she has visited countries across Europe, Middle East and Asia.

As the CEO of EPB, the national export promotion agency of Bangladesh, her responsibilities include (i) controlling and supervision of overall management of the entire EPB, (ii) providing assistance to the administrative Ministry on technical matters and on formulation and implementation of policies concerning export of the country, (iii) ensuring product development, adaptation and diversification, (iv) issues of market diversification and duty free & quota free market access, (v) HR development and capacity building, (vi) representation of Bangladesh in national and int'l fora, (vii) organization of Bangladesh's participation in domestic and international trade fairs and sending trade missions abroad.

Mr. Max Timmerman
Managing Director
Center for the promotion of Imports from developing countries (CBI)

Mr. Timmerman holds a master degree in International Economics from the Tilburg University (1980). He joined the Netherlands Ministry of Foreign Affairs in 1981 and served on many positions, mainly related to development cooperation. In 2014 he was appointed as Managing Director of the Centre for the promotion of Imports from developing countries – CBI. CBI is part of the Netherlands Enterprise Agency (RVO), Ministry of Economic Affairs.

Mrs. Caroline Tompkins
Forum for International Trade Training

Caroline Tompkins is the President & CEO of the Forum for International Trade Training (FITT), a not-for-profit organization dedicated to building the proficiency of businesses, professionals, and students, to access global markets, reduce and manage risks of international trade, and enable profitable competition. Caroline has over 25 years of experience in both the public and private sectors.

Caroline combines a solid understanding of training with an acute business sense, and was recognized as a notable Canadian woman in the Chatelaine’s Who’s Who of Canadian Women. In 1999, Caroline was the recipient of the Peter Bentley Scholarship for the University of British Columbia’s Programme for Executive Development and has since qualified for the Certified Association Executives (CAE) and the Certified International Trade Professional (CITP) designations. Caroline serves as a Director for the National Association of International Trade Educators (NASBITE) in the US, and of the Trade Facilitation Office of Canada. In 2012, Caroline was presented the Queen Elizabeth 11 Diamond Jubilee Medal by the CEO of Canadian Manufacturers and Exporters.

Mr. Marcos Vaena
Chief, Enterprise Competitiveness
International Trade Centre

Marcos Vaena leads the work on Enterprise Competitiveness at ITC, focusing on enhancing the competitiveness and internationalization of SMEs through the delivery of specialized advisory solutions, enabling value addition to trade and integration into global value chains. Previously, Marcos worked at the World Bank’s private sector arm (IFC) as its Country Coordinator based in the Solomon Islands, as Program Manager for IFC’s Mozambique SME Linkages Program (Mozlink) and as the Country Broker for UNDP's Growing Sustainable Business Program based in Mozambique. Earlier in his career, Marcos worked for General Electric and Maersk Line in Latin America and Europe, and for a Government Relations firm in the US. Marcos holds a Master’s Degree in International Relations and International Economics from the Johns Hopkins University, School of Advanced International Studies (SAIS) in Washington DC and a Bachelor’s Degree in Business Administration from the Federal University of Rio de Janeiro, Brazil.

Mr. James Zhan
Director, Investment and Enterprise Division
United Nations Conference on Trade and Development

James Zhan is senior Director of Investment and Enterprise at the United Nations Conference on Trade and Development (UNCTAD). He also leads the team that produces the United Nations' annual World Investment Report.

Dr. Zhan has rich, hands-on experience, both at the national and international level in the areas of trade, investment, technology, business facilitation and enterprise development, including directing policy research, international consensus-building and technical assistance to governments and institutions in over 160 countries. He led the formulation of global guidelines for a new generation of investment policies (the Investment Policy Framework for Sustainable Development), and initiated the establishment of the World Investment Forum.

Dr. Zhan has held a number of advisory positions with academic institutions, including Cambridge University, Columbia University, Oxford University and the University of Geneva. He is Global Agenda Council member of the World Economic Forum. He is also the Editor-in-Chief of the journal Transnational Corporations. He has published extensively on trade and investment-related economic and legal issues. He holds a PhD in international economics, and was a research fellow at Oxford University.

Dr. Zhan is a regular speaker at academic, business and policy forums, as well as parliamentary hearings. He appears frequently in international media outlets.

Mr. Chen Zhou
Vice Chairman
China Council for the Promotion of International Trade

Mr. Chen Zhou started his career in 1989. He gained his Master’s degree in Economics from the Nankai University.

Mr. Chen worked successively for the Department of Asian and African Affairs of the Ministry of Foreign Trade and Economic Cooperation (MOFTEC), Representative Office of China Chamber of International Commerce (CCOIC) in Seoul, Economic and Commercial Counselor’s Office of Embassy of People’s Republic of China in the Republic of Korea, and the Department of Asian Affairs of MOFTEC.

Then Mr. Chen was appointed successively as Deputy Director and Director of the Department of Asian Affairs of MOFTEC, Economic and Commercial Counselor of Embassy of People’s Republic of China in the Democratic People’s Republic of Korea, Deputy Director-General of the Department of Asian Affairs of MOFTEC and the Ministry of Commerce (MOFCOM), and Economic and Commercial Minister Counselor of Embassy of People’s Republic of China in the Republic of Korea.

In 2010, Mr. Chen was promoted to Director General of the Department of Asian Affairs of MOFCOM, and in 2015 to Director General of the Department of HR of MOFCOM.

In August 2016, Mr. Chen was appointed as Vice Chairman of CCPIT.

Mr. Yassir Zouaoui
McKinsey & Company

Yassir Zouaoui is a Partner in McKinsey’s North African Office in Casablanca. Since joining McKinsey in 2005, Yassir has developed a strong expertise on Economic Development topics, supporting both governments and state owned companies in their Economic Development agendas. He is a co-leader of McKinsey’s Global Economic Development Practice

Yassir is also a member of McKinsey’s Telecom, Media and Technology Practice.

Yassir is a co-author or McKinsey’s “Lions Go Digital” specifically contributing to the mobile financial services section & “Lions on The Move” publications.

Prior to joining McKinsey, Yassir was a consultant in the Telecom, Internet, Media and Entertainment (TIME) practice of Arthur D. Little in its Paris office, and also worked as an analyst for Alcatel, in its xDSL division.

Yassir graduated from ESSEC (2004, Paris), and holds an MBA from Columbia Business School (2011, NY).