In Kenya, project activities are geared towards increasing trade by empowering county-based entrepreneurs in their role as market intermediaries between farm gate and exporters.
Target sectors are dried chilli and processed mango, even though the new practices can be applied similarly to other products. Work is also done on product quality and supply chains to ensure that the demands of the small and medium-sized enterprises (SMEs) are met by the farmers. International Trade Centre (ITC) works in partnership with the Export Promotion Council of Kenya and Horticultural Crops Directorate to strengthen the service delivery to targeted sectors.