EnACT focuses on employment creation through export development, especially for women and youth. One of the key highlights of the programme has been its success in connecting EnACT countries’ priority sectors with international buyers (e.g. leather products, processed food, engineering goods, handicrafts, jewellery and home decoration), generating new orders contributing to employment creation.
Under the EnACT programme, capacities of women and young managers are being built, improving their skills in trading internationally. Government officials, foreign trade representatives, trade advisers and TSI staff improve their services to support enterprises. Enterprises in the processed foods, handicrafts, leather and engineering goods sectors are connected to new markets in Europe, North America, South East Asia, the Gulf countries and sub-Saharan Africa. EnACT trained local advisers are supporting enterprises to increase their competitiveness and new markets are being added. SMEs are making increased use of new technologies and e-commerce in international dealings, lowering transaction costs and increasing competitiveness. All activities also reach out to women and young entrepreneurs in provinces outside the capital cities.
In Algeria, EnACT initiated concrete capacity building initiatives to leverage the Internet to promote market and sell products and services throughout the region and beyond, with a particular focus on social media and free and open source software.
In Egypt, EnACT is supporting the development and promotion of Halal product exports. Specialised trade mission to Southeast Asian markets, notably Malaysia, lead to business connections and collaboration between certification bodies of both the countries.
Jordanian jewellery and handicrafts can now be found on the shelves of the Louvre Museum boutique in Paris following support from the EnACT programme. This business opportunity is creating sustainable jobs for women and youth in the field.
In Morocco, beyond connecting the leather sector with international buyers and building their production and design capacities, EnACT is supporting SMEs in restructuring their enterprise management to become more competitive on the international front.
Tunisian organic food products found new markets in the Gulf markets such as United Arab Emirates and Kuwait. EnACT is training young business entrepreneurs from various regions of Tunisia in developing exportable products.
Ms. Popescu, International trade information expert, talks about trade information web portals, what works – and what doesn't.