Fruits and Vegetables

ITC’s work in this sector aims at improving the quality and quantity of fruits and vegetables exported by developing countries. To do so, we create strategic development plans outlining the status of the fruit and vegetable market in a country and explain how to overcome the challenges that will be faced in order to reach a predefined target exporting goal. This can involve working with farmers, exporters, importers, Trade Support Institutions (TSIs) and policy makers, providing training and advice.
Information
Overview of the Markets for Selected Tropical Fruits and Vegetables in China
Jamaican Agriculture Sub-Sector Strategy
“Direct Support to Agribusiness Enterprises in Jamaica”. Mission Report, Kingston, 1 – 11 December 2009
Liberia National Cassava Sector Strategy
Fruit & Vegetables - Sector Strategy for Samoa
South Africa - A Potential Market for Agri-Food Products from Africa
Data and Research

Market Insider: Tropical and off-season fresh fruits and vegetables

Market Insider: Fruit juices, pulps and purees

Market Insider: Edible nuts

Advisory Services
ITC create detailed strategic plans that advise how best to develop and improve a country’s fruits and vegetables sector. Strategies are designed based on current and future market potential using the ITC Participatory methodology and have three main objectives:

To enable the sector to become a more significant contributor to a country’s economy by better capitalizing on existing and future market opportunities as well as attracting direct investment

To train and hence enable value chain actors to address the main issues and challenges faced by the sector in order to respond to market requirements

To engage and mobilise TSIs and policy makers, as well as other assistance partners, in order to support the implementation of the strategy

Strategic plans have their own, specific, time frames for implementation.

Training
In this sector we carry out training programs for farmers, buyers and government officials alike. We train farmers on how to better run their production and post-production processes. Buyers are informed of how to meet regulatory requirements and made aware of the latest market trends. Officials are trained on how to work with and respond to farmers, businesses and exporters queries regarding compliance with market and buyer requirement standards as well as how to keep abreast of the latest technological advances. The training also involves giving participants the skills with which to train their contemporaries.
For more details about our training programmes in the fruit and vegetables sector, please look at the links in the “information” section above. For details about a specific training project, please contact us.
Networks
ITC maintains contact with a small group of international fruits and vegetable experts – some of them having been associated with ITC for more than ten years and whom are still available to provide services.
For details about how to get in touch with our networks, please contact us.
Projects
We are currently involved in projects in the Caribbean, Central Africa, East & Southern Africa, the Pacific and West Africa.
Links to resources related to these projects can be found above in the “Information” section of this page.

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ITC Agritrade

Fruits and Vegetables

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