Countries / Territories


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    Our perspective: market-led development

    We are focused on market-led development.

    • Consumer expectations shift and evolve. For enterprises to be competitive, they need to respond to such changes with solutions that meet new and existing market demands.
    • Our sector development process enables enterprises to identify market opportunities that best match their capabilities, to plan and manage business improvements, and to innovate and adapt to shifts in demand.

    ITC Sector Value Chain Development Process

    ITC Sector Development Process

    • As a first step, we guide producers, suppliers, providers in services sectors, buyers and other value chain stakeholders through market orientation and a sector development planning approach that emphasizes market-pull instead of supply-push.
    • We then provide technical assistance inputs, coaching and mentoring to help sector stakeholders comply with market requirements such as design, performance, delivery and documentation. We also facilitate linkages to new markets and buyers.

    Taking a holistic and market-driven view of the entire value chain from “consumer-to-supplier” creates the right environment for sector-wide development. With sound information and good policies, enterprises can decide for themselves how to make improvements that differentiate their products and services and allow them to capture the gains in domestic and international markets, including greater participation in global value chains.

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    Our approach: broad-stakeholder engagement

    Sector stakeholders, particularly enterprises, know best their own challenges and needs.

    • The core of our approach is strengthening the enabling environment and developing sectors so that enterprises can successfully compete in domestic, regional and international markets.
    • We engage all stakeholders through an efficient process. We bring an impartial international perspective to help stakeholders define market objectives and challenge development ideas.
    • Our development expertise and sector-market experience helps to fill gaps in stakeholders’ knowledge. We help beneficiaries find their own solutions to achieve desired results.
    • We ensure inclusiveness – this means that stakeholders at each stage of the value chain are represented and brought together to understand market requirements, to see their role in meeting them and to define pragmatic solutions based on sound information.
    • We actively identify and connect beneficiaries with other development actors and the private sector to complement our activities, either in areas outside of ITC’s scope or beyond the life of a project.

    Our assistance helps build engagement, confidence, sustainability and innovation. Beneficiaries of the ITC sector development approach continue to thrive after our projects have ended.

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    Why are value chains important?

    Value chains are important because they represent how business is done.

    • Value chains also represent how people and processes should be integrated for successful economic and social development.
    • Put simply, a value chain describes how “value” is added to a product or service as it moves from inputs to processing, through marketing and distribution to end consumer and disposal. A value chain includes the enabling environment and all the sector support services at each stage of the chain that should build value addition.
    • Value chains include many stakeholders, each of which should capture some part of the value added. Yet, in developing countries a lack of coordination along the value chain leads to inefficiency and waste, disproportionately affecting small producers.

    ITC Sector Value Chain Development Model

    ITC Sector Value Chain Development Model

    This is where ITC provides assistance. We engage with all stakeholders to optimize sector value chain performance by findings ways to:

    • Turn market opportunities into real, new and sustainable business;
    • Empower beneficiaries to make informed decisions, coordinate development activities and interact constructively with policymakers;
    • Facilitate access to markets and buyers interested in mutually beneficial, long-term, partnerships; and,
    • Accelerate the adoption of innovation and appropriate technologies to meet market requirements and boost productivity.

    Well-coordinated value chains provide an opportunity for developing country enterprises, including those from poor communities, to participate in and benefit from international trade. Developing and integrating value chains offers a private sector led pro-poor approach to share the benefits of trade by creating more employment opportunities, higher incomes and sustainable livelihoods.

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    Increasing sector competitiveness

    ITC has completed sector competitiveness projects around the world.

    • We have field experience in more than 70 product and services sectors, particularly in least developed countries (LDCs) and small island developing states (SIDS).
    • ITC has expertise in market intelligence and compliance, product and service design, value chain organisation and development, access to finance, marketing, distribution and import requirements - all of which help enterprises to benefit from trade agreements and capture greater value.
    • We work with and through partners to strengthen the competitiveness of exporters and build vibrant, sustainable export sectors that provide entrepreneurial opportunities, particularly for women, youth and other underserved communities.
    • As an architect of sector development, we actively join with beneficiary stakeholders to identify other development actors and private sector partners to complement our activities in areas outside ITC’s core competencies or beyond the life of a development project.
    • Beneficiaries of our capacity-building gain access to ITC’s trade support networks, thematic conferences, trade information and publications, market analysis tools and training.
    • ITC takes development beyond the enterprise, creating improved support services and fostering an enabling environment that allows for enterprises to succeed in domestic markets, exporting and integrating into global value chains.

    A commitment to improving the competitiveness of a sector produces a multiplier effect that responds to a range of development priorities such as poverty reduction, food and nutritional security, rural development, women’s empowerment, youth employment and environmental sustainability.

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    Partnering with ITC

    ITC helps enterprises and sector support institutions harness the benefits of international trade.

    • We provide assistance by identifying new market opportunities, designing sector roadmaps and coordinating their implementation across development actors.
    • Whether for a product or service sector, we take a market-led value chain development approach that maximizes opportunities for sustainable growth.
    • Our approach allows stakeholders to move from articulation of issues, to sector development action plans, to implementation and beyond.
    • We start with an opportunity assessment and value chain analysis that:
      • Provides market evaluation and orientation guidance so that enterprises may assess, identify and capitalize on the most promising opportunities available.
      • Analyses the capabilities of support service providers to help enterprises compete in new and existing markets.

    We facilitate stakeholders to generate a comprehensive sector roadmap which then forms the core of development coordination. We engage all stakeholders to implement inclusive, equitable and sustainable development solutions by:

    • Encouraging multi-agency input and broad coordination of implementation activities.
    • Giving communities and enterprises a voice that leads to a pragmatic, locally-adapted and culturally-specific approach to value chain development.
    • Bringing know-how on the most effective innovations in sustainable development from around the world to enhance productivity, market linkages, compliance and long-term incomes.

    We demonstrate and measure our positive impacts in creating employment opportunities for youth and women, accelerating rural development, improving environmental management, and enhancing food security. Our efforts to achieve this impact emphasize:

    • Offering and ensuring ongoing sector support and resources to communities and enterprises.
    • Promoting and building long-term, durable, technical collaborations in sourcing, processing, marketing, compliance and distribution to end consumers.

    ITC is committed to optimizing and integrating developing country value chains in international trade through:

    • Facilitating and providing constructive private sector representation and advocacy in trade negotiations and policy making.
    • Contributing broadly to ongoing development discussions with thought leadership, best practices and programming.
    • Assisting enterprises to seize opportunities arising from new and existing trade agreements, including better access to imports of key inputs.