In June 1999,
ITC launched the ‘South-South Trade Promotion’ initiative. The programme is designed
to use trade expansion as an effective vehicle for regional economic
integration. Its objective is to identify trade and investment opportunities in
the South, both at intra and inter-regional levels, and to convert them into
business transactions.
The ITC Business
Generation programme follows a four-step methodology to identify trade and
investment opportunities and translate them into business transactions. This is
done by bringing importers and exporters together. The four steps are:
-
Trade flow analyses that identify
import, export and related investment opportunities across groups of countries.
-
Supply and demand surveys that
document market characteristics in order to identify opportunities and
potential clients through field research on a product and country basis
-
Buyers/sellers meetings which serve
as platforms for companies to conduct business transactions and take advantage
of the identified opportunities.
-
Follow-up
actions at enterprise, institutional and government level aims at sustaining
south-south business links
The programme is delivered at the enterprise, institutional and government level to
sustain South-South business links. A special component of
the programme includes linking developing country enterprises with
international aid agencies operating in their region.
The
programme is delivered at the enterprise, institutional and government level to
sustain South-South business links. A special component of
the programme includes linking developing country enterprises with
international aid agencies operating in their region.
ITC Business Generation one pager
The South-South website