Countries / Territories

Morocco: Improving the international competitiveness of the textile and clothing sector (GTEX)

  • Objective | Sector Context | Beneficiaries | Contact information | Benefits for participating companies


    The Morocco project has been developed within the framework of the GTEX MENATEX programme and is fully aligned to the programme’s approach and strategy. It will focus on capacity building of the private sector with a main focus on the clothing sector. Technical assistance consists of direct support to enterprises in selected sub-sectors as well as selected Trade and Investment Support Institutions (TISIs) supporting the sector.

    At the policy level, the project will engage with the Ministry of Industry, Trade, Green and Digital Economy (MITGDE) in Morocco, ensuring an overall coordination of project activities with the “Plan Textile 2025”, and other ongoing and forthcoming activities of development partners to support the sector. As part of its support to the Moroccan textile and clothing sector, the MITGDE is contributing to GTEX MENATEX Morocco and has put at the disposal of the project a budget of 130,000 US$. to cover management, coordination and logistics expenses.

    At the institutional level, the project will directly engage with the Textiles and Clothing (T&C) sector association AMITH (Association Marocaine des Industries du Textile et de l’habillement), CTTH (Centre technique du textile et de l'habillement), as well as Casa Moda (École Supérieure de Création et de Mode), Agence Nationale pour la Promotion de la Petites et Moyennes Entreprises (Moroc PME) and to a lesser extent with ESITH (École nationale supérieure des industries du textile et de l’habillement) and AMDIE (Agence Marocaine de Développement des Investissements et des Exportations).

    The focus at the enterprise level will be at the clothing sector as clothing, contrary to textiles, is labour intensive and does not require large investments. The project will, thus, work with a number of selected clothing enterprises in the 3 eco-systems of fast fashion, denim and knitwear.

    Sector Context

    The textiles and clothing sector in Morocco is of strategic importance for the country’s industrial development. Its 1200 companies employ 185,000 peoples. In 2018, T&C exports represented 15% of the Moroccan industrial GDP with a value of 38 billion Moroccan dirhams (MAD) or 3.9 billion US$. (source: Minister of Industry, Trade, Green and Digital Economy, AMITH, Textile Outlook International).

    Exports increased to 1.13 billion euros in the same year and the country accounts for 0.8% of world T&C trade. Major export markets in 2018 were Spain where 61% of all clothing exports went and France with 20%. Other markets were the United Kingdom, Germany and Italy.


    The direct beneficiaries of the project will be Small and Medium sized Enterprises (SMEs), including their employees and managers, as well as TISIs, including training institutions.

    At the enterprise level, the project will focus its support towards the clothing sector and especially towards the three eco-systems of fast-fashion, denim and knitwear, as defined in Morocco’s national T&C strategy “plan textile 2025”. In the area of fast fashion, the project will focus on the newly formulated sub-eco-system of “Fast Fashion Eco Responsable”. 35 enterprises will be directly supported.

    Its core institutional partner organisation will be the AMITH, which will also host the National Project Coordinator (NPC).

    Benefits for participating companies

    Participating companies will be able to increase their international competitiveness and diversify their export base. This will be achieved through the following interventions:

    • Training, coaching and mentoring in value-added areas such as :
    - Input supply
    - Product development and design
    - Export Marketing and Branding
    - Process upgrade through electronic integration
    • Improve corporate compliance with social and environmental standards required by buyers.
    • Connect companies to new markets and potential new buyers.
    • Connect companies to financing mechanisms that will provide trade finance to enable them to move to co-processing and to the finished product.

    Contact information

    Zhor Ababou – National Project Coordinator
    International Trade Centre, Morocco
    92 Moulay Rachid, ex 92 Boulevard Franklin Roosevelt
    Casablanca 20050
    Tel: +212 661 91 14 85

    Nadia Ben Ammar Rouaissia – Business Development Officer
    International Trade Centre, Geneva
    54-56 rue de Montbrillant, 1202 Geneva, Switzerland
    Tel: (+41) 22 730 0617

    Mehdi Chaker - Trade Promotion Adviser
    International Trade Centre, Geneva
    54-56 rue de Montbrillant, 1202 Geneva, Switzerland
    Tel: (+41) 22 730 0449

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