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  • Highlights

    ITC support helps Bangladeshi company land major Swedish deal1

    Latitude-23 travelled to Stockholm for a B2B meeting and returned to Bangladesh with a 3D furniture-modelling contract for one of the world’s most valuable brands.


    Four women-led Kenyan information technology companies recently completed a rigorous coaching and training course and are now implementing Export Marketing Plans as they work to expand internationally

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    More than 300 farmers receive certification allowing them to build more sustainable relationships with European buyers and generate higher incomes.

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    It may have been dark outside, but Slush was a bright event for 10 tech start-ups that used the two-day event in Helsinki to meet innovative entrepreneurs and to connect with potential partners.


    An ITC project promoting inclusive tourism in Myanmar’s Kayah State was recognized with an award at the ASEAN Tourism Forum (ATF) in Singapore last week.The 36th annual conference, which seeks to promote the Association of the Southeast Asian Nations...

    E-directories launched for Ugandan, Kenyan IT businesses th

    (Geneva/Kampala/Nairobi) – Online businesses in Kenya and Uganda have a new tool to connect to international clients and boost their exports following the launch of e-directories for the two countries. The Ugandan Exporter Directory and the Exporter...

    A promotional video on Kayah State, produced by Berlin-based film director Max Kerkhoff, won first place at this year’s Golden City Gate Awardss

    At this year’s ITB Convention, ITC connects tour operators from Myanmar to international operators to promote sustainable tourism in the country.

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    Any barrier that serves to curtail the involvement of women in the workplace is not only an injustice to half of the world’s population, but it’s simply bad business, says Arancha González, executive director of the International Trade Centre (ITC). Yet...

    NTFIII links Kenyan avocado growers with international buyers6

    An annual fresh produce trade show in Berlin has borne fruit for the avocado industry in Kenya.Over 40 tonnes of avocados grown by a Kenyan company have been shipped to France, marking the first step in a promising new commercial relationship. The new...

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    A business matchmaking session in London has paid off nicely for a Bangladeshi tech company, enabling it to gain a foothold in the UK market. The November event, organized by the International Trade Centre (ITC), resulted in three new contracts for GraphicPeople,...

  • Horticulture, a vital sub-sector of Kenya’s agriculture industry, has grown significantly to become a major employer and foreign-exchange earner. Still, the sector faces challenges including production variability and low productivity that affect the performance of the fruit products value chains. While fruit accounts for about 35% of the horticulture output in Kenya, it represents less than 10% of the total earnings from horticultural exports.

    A sub-sector review identified the main problems and weaknesses within the industry as a first step towards developing strategies which will enhance the growth and development of horticulture. The Netherlands Trust Fund II (NTF II) project in Kenya targets avocados, mangos, and passion fruit and aims to develop commodity business plans which would support coordinated efforts to bolster exports of these three tree fruits, benefitting low-income farmers and SMEs.

    Institutional structures to strengthen FPEAK support to the sub sector

    The NTF II project focuses on establishing an effective and sustainable structure within the Fresh Produce Exporters Association of Kenya (FPEAK) to provide long-term support to the tree-fruit sub-sector. The first element of this structure is the establishment of a Fruit Team, housed within FPEAK. The team is composed of three commodity advisors for each of the three fruits and one coordinator to drive the subsector development efforts. The Fruit Team will lead the process of establishing three commodity working groups (CWGs), which are set up as public-private partnerships, and will include representatives from along the fruit value chain  including exporters, selected processors / producers, and relevant trade support institutions and intermediaries. Each CWG will be championed by the lead exporter (a large private exporting company) in the specific fruit it covers.

    Commodity business plans in place and achieving targets

    The CWGs are tasked with developing business-oriented commodity business plans (CBPs) with targets and roles identified for participants. These CBPs, the project's second main output, will assess the business logic for boosting exports of each commodity. They will be developed from targeted market analysis, mapping of production capabilities, financial instruments, and institutional infrastructure. With effective CPBs, the various interventions in the tree-fruit sector can be harmonised and coordinated to achieve goals along the value chain, such as increasing the value or volume of exports or reducing waste at pre- or post-harvest.

    A functioning process for monitoring and implementation of CBPS

    Along with developing the commodity business plans, FPEAK will monitor their implementation and gauge achievements. The NTF II project will strengthen the capacity of FPEAK and the members of the three CWGs to ensure effective monitoring and evaluation processes are in place to measure progress and to determine lessons learned throughout the implementation of the CBPs and the project as a whole.

    About the NTF II Kenya project

    The Netherlands Trust Fund II is based on a four-year partnership agreement between ITC and CBI. The NTF II Programme is funded by the Government of the Netherlands. The NTF II project is implemented in close collaboration with the Fresh Produce Exporters Association of Kenya (FPEAK), the Export Promotion Council (EPC) and the Horticultural Crops Development Authority (HCDA). NTF II Kenya focuses on `Creating Sustainable Exporter Competitiveness in the Tree Fruit Sector in Kenya.

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  • NTF II - New factsheet cover Kenya