Countries / Territories

Eastern Partnership: Ready to Trade

  • Eastern Partnership: Ready to Trad

    With the project 'Eastern Partnership: Ready to Trade - an EU4Business initiative', the European Union (EU), the Centre for the Promotion of Imports from developing countries (CBI) and ITC are teaming up to help SMEs from six Eastern Partnership countries integrate into global value chains and access new markets, with a specific focus on the EU's.

    This project is supported by the European Union under the EU4Business initiative.

    GEOGRAPHICAL COVERAGE: The project operates in 6 countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine.


    Assist SMEs in producing value-added goods in accordance with international and EU market requirements, while linking them with buyers from global value chains and markets. This includes:

    • Developing roadmaps for selected value chains in each country
    • Strengthening capacities of SMEs to increase value added production and improve competitiveness
    • Enhancing capacities of sectoral business support organizations (BSOs) to provide SMEs with quality and relevant services along the value chains
    • Creating business linkages.


    • Greater export flows from Eastern Partnership countries to the EU market
    • Enhanced competitiveness of Eastern Partnership SMEs
    • Improved business-development services provided by national BSOs


    Beneficiaries include Small and medium-sized enterprises (SMEs) and relevant business support organizations (BSOs) and other sector representative bodies. The main benefits for our partners comprise:

    For SMEs:

    • Enhanced capacities to produce goods in accordance with global and EU market demands through advisory services, coaching and trainings on sourcing, quality (including certification), packaging, production, marketing, branding, e-commerce, promotion and others (as deemed relevant).
    • Increased awareness of the requirements for access to international and EU markets through various workshops and seminars.
    • Business linkages with EU value chains and markets through participation in trade fairs, study tours, buyer/seller meetings and others.

    For BSOs:

    • Improved business development services through capacity- building activities on sectoral trade intelligence, quality management and certification procedures, marketing strategies, e-commerce and other.
    • Expanded skills and networks with potential clients as a result of participation in training and consulting events for SMEs.


    We target specific sectors and product groups in each of the beneficiary countries, specifically:

    Armenia: canned fruits & vegetables, dried fruits & vegetables and herbal teas

    Azerbaijan: canned fruits & vegetables, dried fruits, silk scarfs and handicrafts, others

    Belarus: garments, textile and textile articles

    Georgia: juices, processed hazelnuts, dried fruits and tea sectors

    Moldova: apparel sector

    Ukraine:  fresh, processed & organic berries and apparel sector

    TIMELINE: 2017---



    The EU4Business Initiative

    EU4Business is an EU initiative funded by the European Union that covers all EU support for small and medium-sized enterprises in the region of the Eastern Partnership, which brings together the EU, its member states and six partner countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine.

    More information on www.eu4business.eu.

    The Centre for the Promotion of Imports from developing countries (CBI)

    CBI contributes to sustainable economic development in developing countries by promoting exports from these countries. CBI is part of the Netherlands Enterprise Agency and is funded by the Netherlands Ministry of Foreign Affairs. By increasing the export-related knowledge and skills of entrepreneurs and helping them enter European markets, CBI aims to strengthen their international competitive capacity. CBI projects are focused on exports to member states of the European Union and the European Free Trade Association.

    More information on www.cbi.eu.


    For more information, contact us: itcreg@intracen.org


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  • Project brochure

    Project brochure

  • contact

    For more information, contact us: itcreg@intracen.org