Countries / Territories

SITA at a glance

  • SITA-partnership-platform2.jpg

    Objectives | Project timeline | Strategy | Beneficiaries | Expected Results

    Why SITA?

    Despite an enormous untapped potential for trade expansion between India and Africa, data reveal that a limited number of products are currently being traded. India’s trade with Africa is concentrated in certain sectors and countries, and it is dominated by exports of primary commodities. While the potential for export diversification exists, it may not be realized without targeted intervention.

    India is well-positioned as a partner to improve the productive and export capacities of African partner countries. With the growing importance of South-South cooperation, India’s expertise can be leveraged to build trade capacities in African partner countries through the sharing of knowledge, technology and lessons learnt.

    In this context, the United Kingdom of Great Britain and Northern Ireland’s Foreign, Commonwealth & Development Office (FCDO) mandated the International Trade Centre (ITC) to design and implement a project, called ‘Supporting India’s Trade Preferences for Africa’ (SITA). On 9 March 2014, a Memorandum of Understanding was signed between FCDO (formerly DFID) and ITC, marking the start of the project.  

    The project responds to the challenges that selected East African countries – Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania – face in increasing and diversifying exports. It also addresses trade priorities of the beneficiary countries so they can achieve sustainable development.


    Increased value of business transactions between India and selected African countries with the ultimate objective to create jobs and income opportunities

    Project timeline

    Project timelinesita

    Project implementation phase outputs

    • Investment linkages between India and East Africa facilitated
    • Trade linkages among East African and Indian companies developed
    • Market/Value chain intelligence and analytical capacities of East African actors improved
    • Operational efficiency of companies and marketability of products and services enhanced
    • Trade and investment support institutions strengthened
    • Improved awareness of trade and investment opportunities/obstacles and capacity to address business and investment constraints


    The objective will be achieved by enabling access to India’s market and facilitating investment and transfer of Indian knowledge, expertise and technology to East Africa by

    • Promoting public-private dialogue and partnerships;
    • Improving capacities of East African companies and TSIs; and
    • Creating business linkages.


    East African businesses exporting to India, Indian companies importing from or investing in Africa and national trade and investment support institutions (TISIs)

    • India
    • Ethiopia
    • Kenya
    • Uganda
    • Rwanda
    • The United Republic of Tanzania

    Expected results

    • Improved business environment fostered through public-private dialogue and partnerships
    • Improved business-development services provided by regional and national TISIs
    • Enhanced competitiveness of East African businesses
    • Greater export flows from East Africa to India
    • Increased investments, knowledge and technology transfer from India to East Africa
  • Donor

    UK aid

    The Foreign, Commonwealth & Development Office (FCDO) pursues its national interests and projects the UK as a force for good in the world. FCDO promotes the interests of British citizens, safeguards the UK’s security, defends its values, reduces poverty and tackles global challenges with its international partners. FCDO is a ministerial department, supported by 12 agencies and public bodies.

  • Project brochure

    visuel brochure

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  • Contact

    For more information, please contact:

    Govind Venuprasad

    Supporting Indian Trade and Investment for Africa (SITA)

    Email: sita[at]intracen.org