Countries / Territories

Implementation management support

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    A good strategy is one that gets implemented. ITC supports the implementation of strategies through tailored capacity-building, advisory support services, and specialized tools for implementation management.

    The success of any strategy is ultimately based on the ability of public and private stakeholders to mobilize resources and implement recommended activities. ITC provides tools and support to manage limited resources, coordinate and track implementation, and strengthen institutions.

    The importance of implementation management

    Successful implementation management requires policymakers and institutions to work together and coordinate action. ITC’s implementation management support package enables partner countries to:

    • Define an adequate governance structure to build collaboration and coordination between implementing institutions.
    • Set-up digital strategy management systems to effectively track progress, measure results, and identify gaps and duplications in implementation.
    • Identify, prioritize and allocate resources.

    ITC’s role

    ITC’s approach to implementation management focuses on four central elements: building effective implementation structures, building institutional capacities, providing advisory support services, and the provision of a strategy implementation management tool.


    Effective structures

    ITC supports partner countries to establish robust governance structures to facilitate decision making and implementation of the strategy. In most cases, this governance structure involves the creation of a high-level committee to oversee export development. This committee is charged with ensuring that the strategy is managed, monitored, measured, and implemented.

    An efficient governance structure brings together senior public and private officials to carry out the priorities of the NES. This ensures a “whole-of-government” approach instead of a single ministry in charge of the strategy. In addition, it gathers all stakeholders onto one platform to raise and resolve issues affecting export development.

    An example of a governance structure is the following:

    Building capacities

    In order to strengthen the capacity of our partners to implement their strategies, ITC provides training modules on a range of topics necessary for the strategy's effective implementation. These modules are tailored to the country’s needs and delivered in the most accessible way for our partners, either in the field or via the internet.These modules include:

    • NES Overview and Plan of Action: Explaining the NES from the point of view of implementation.
    • NES Dynamics: Addressing the role of implementing agencies.
    • Resource Mobilization: Monitoring progress and budget.
    • Gathering Information on NES Progress: Reporting progress, retrieving data from SIMT and collecting information from focal points.
    • Development Partners and Donors: Identifying collaborations and funding opportunities.
    • Stakeholder Engagements: Programming regular consultations.
    • Communications.
    • Document Archiving.

    Advisory support

    ITC can provide guidance and support to partner countries on thematic areas such as:

    • Working closely with relevant focal points, private sector and development partners to ensure coordination in the implementation of the NES;
    • Supporting focal points in organizing the work of Sector Committees;
    • Tracking and monitoring the progress of NES implementation;
    • Compiling an annual progress report;
    • Supporting the development and submission of annual National Budget proposals relevant for NES implementation; and supporting the development of project proposals for development partners;
    • Providing awareness of the NES progress through communication and outreach activities;
    • Supporting training and capacity-building activities for the efficient implementation of the NES.

    Specialized tool: Strategy Implementation Management Tool (SIMT)

    ITC’s Strategy Implementation Management Tool (SIMT) uses the strategies’ plan of action to allow real-time management of trade and investment development. SIMT is a modern, web-based application designed to effectively address the most critical challenges of strategy implementation. It builds on and complements other monitoring tools in the country, creating the conditions necessary for transparency, accountability and accuracy.

    SIMT enables ministries, institutions, sector associations and development partners to:

    • Establish an interactive platform to collect, share and archive information on strategy implementation;
    • Retrieve up-to-date and customized data on national/sector strategy implementation progress;
    • Easily access relevant information on implementation progress, new projects, and engagement modalities;
    • Identify gaps and duplications between existent initiatives and strategic priorities;
    • Create unique sets of reports or communication materials on strategy implementation; and
    • Identify implementation bottlenecks to better redirect efforts and resources.

    SIMT allows users to create customizable reports, graphs and tables to identify which activities of the strategy are being implemented. It also enables the government and the NEC to identify which national institutions or associations have not yet implemented the activities they committed to in the plans of action. SIMT makes it easy for users to analyse the progress of the key technical assistance projects by donor or geographic location. It provides multiple levels of access for national focal points and key implementation partners. SIMT improves national ownership by enabling the public to view success stories resulting from implementation.


    Impact through implementation: Sri Lanka’s “Ceylon Spice” master brand

    Sri Lanka’s economic diversification agenda received a vital boost with the launch of the National Export Strategy 2018–2022. This five-year roadmap and action plan has become a critical component in transforming the Sri Lankan economy into a private sector-led economy driven by exports and foreign direct investment. The sector of spices and concentrates is one of the strategy's priority areas.

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    The “Ceylon Spice” master brand was launched by the Export Development Board. The national branding initiative will administrate cinnamon, pepper, clove, nutmeg, mace and cardamom. The new Ceylon Spice trademark will support growers, processors, and manufacturers of spices, by helping them clearly identify their products as Sri Lankan-made, and inform customers and consumers that all significant parts, produce, processing, and products are of genuine Sri Lankan origin. Ceylon Spices can now reach markets in Europe, the United States, Japan and the Gulf through targeted awareness campaigns.


    Enquiries should be directed to:

    Anton Said

    Chief, Trade Development Strategies Programme
    +41 (0)22 730-0588

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