Countries / Territories

Strategy design principles

  • Strategy Design Principles

    At the core of ITC’s strategy design process are seven key principles. These principles ensure that ITC’s strategies do not end up on a shelf, but are implemented and drive socio-economic development.

    Strategy Design Principle1Country-ownership: As important as the strategy’s content is the process by which it is generated. The key to this process is ownership. The key to this process is ownership. Those responsible for managing a strategy, those who implement it and those who stand to benefit from it need to be involved in its formulation. ITC’s approach empowers partner countries to set their own priorities and build their own strategy. To do this, ITC uses its well-established strategy design methodology and advises partner countries on the process to be followed.

    Strategy Design Principle2Inclusive and participative: The best strategies are the result of inclusive and participative discussions between policy-makers, institutions, enterprises and civil society. The quality and relevance of our strategies rely on the full engagement of any and all stakeholders that have a bearing on future of export development and competitiveness in the country.

    Strategy Design Principle 3Integrates existing policies and plans: Strategies build on findings and recommendations from existing plans, policies and strategies to avoid duplication and to ensure continuity and consistency with government objectives.

    Strategy Design Principle 4Comprehensive scope: Trade touches on all parts of the economy. As a result, our strategy design philosophy is geared towards tackling all issues that impede the international competitiveness of our partner countries. These include supply-side constraints, the quality of the business environment, market entry requirements, and developmental issues.

    Strategy Design Principle 5Needs-based, market-driven priorities: Resources for export development are limited and priorities must therefore be set to achieve maximum impact. Focus is on those areas that provide the best prospects for SME competitiveness and export development in line with international market conditions and requirements.

    Strategy Design Principle6Capacity building oriented: A principal objective of ITC is to strengthen the capacity of partner countries to formulate, manage and implement their own trade development strategies. ITC builds capacity in the country and develops the skills that are required for stakeholders to eventually design strategies without outside assistance.

    Strategy Design Principle7Specific and measurable: ITC-facilitated strategies define what should be done, by whom, by what date, and with what resources. Targets and impact measures are also specified. This level of specificity ensures that when it comes to implementation, stakeholders are clear about their commitments within a transparent and collaborative framework. This accountability promotes transparency and collaboration in our partner countries.

    Our strategies leverage all of the analytical tools developed and maintained by ITC, such as the Export Potential Map and Standards Map. If you would like to learn more about ITC's trade development strategies, please contact us.



    Enquiries should be directed to:

    Anton Said

    Chief, Trade Development Strategies Programme
    +41 (0)22 730-0588

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